Archive for the ‘Uncategorized’ Category
Brand Extension
Using an existing brand for new products or services.
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Call to Action
Whatever you want your customer to do through a given marketing effort. Some examples would include purchasing a product, signing up for your service, filling out a form, etc.
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Call Center
The word for an inbound telephone division in a company. The operators are called Agents. The call center uses an ACD (automatic call distributor) to manage the calls efficiently.
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Buzz
“Word-of-mouth” marketing, where product information is communicated by consumers.
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Business to Consumer (B2C)
Sales focused on consumers, typically for personal consumption.
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Business to Business (B2B)
Sales focused on business customers, either for internal use or resale.
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Broadcasting
Delivering content through radio or television to a “broad” audience” over the airwaves. See “Narrowcasting”.
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Brand Repositioning
Effort to change common perception of a brand.
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imprinted
promotional products
Brand Positioning
The space a brand is perceived to occupy; the part of the brand identity that is to be actively communicated in a way that meaningfully sets it apart from the competition.
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Brand Management
The process of managing an organisation? brands in order to increase long-term brand equity.
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